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The Art of Fundraising
Course introduction and welcome
Welcome to The Art of Fundraising (11:22)
Background video: What is venture capital, how does it work and is it for you? (21:27)
Background video: Raising venture capital in 2024 (19:13)
1. Preparation and planning
1.1 Introducing the fundraising timeline and process (9:12)
1.2 Timing, milestones and fundraising story (20:20)
1.3 Material, valuation & how much to raise (20:59)
Downloads and Material
2. Investor relationships
2.1 The hierarchy of VC intros (11:30)
2.2 Creating investor buzz (9:09)
2.3 Strategy #1 for building buzz (14:28)
2.4 Strategy #2 for building buzz (9:41)
2.5 Why VC relationships are important (10:37)
2.6 How to build relationships with VCs (8:37)
2.7 Reaching out to VCs and taking meetings (13:48)
3. Starting the fundraise
3.1 Starting the fundraise (2:12)
3.2 Reaching out to VCs to start a fundraise (7:16)
3.3 Using a trigger event to start a fundraise (10:48)
4. The pitch
4.1 Introduction to the pitch (8:52)
4.2 Pitch deck building blocks and structure (5:23)
4.3 Intro, vision, team, market (10:08)
4.4 Timing, problem, customer, product, business model, economics (17:01)
4.5 Go-to-market, traction, competition, next steps (17:48)
4.6 Appendix and how to pitch (9:57)
EXTRA: Downloadable pitch deck examples
5. The execution phase
5.1 How VCs work and think (16:28)
5.2 A typical fundraising process (9:04)
5.3 The importance of a parallel process (10:49)
5.4 Tactics and tricks (21:49)
6. Signing and closing
6.1 introduction to term sheets (4:44)
6.2 VC terms part one: valuation and dilution (9:51)
6.3 VC terms part two: governance and cap table control (14:22)
6.4 VC terms part three: vesting and liquidation preferences (6:47)
6.5 Cap tables (7:58)
6.6 Who sets the valuation and the terms? (9:39)
6.7 Negotiating and closing (13:29)
Summary and recap
Course summary (18:19)
1-on-1 live fundraising coaching
Schedule your 1-1 coaching session
3.3 Using a trigger event to start a fundraise
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