Lesson Summary

• Moving from preparation and planning to 'starting' the fundraise
• Before you start your fundraise you need the baseline of VC relationships and all of your material has to be prepared
• The milestones and/or fundraising story is in place
• You have a short- and long list of VCs to target during your fundraise
• You have identified ways of getting in touch with the various VCs
• Two ways of starting a fundraise:
  • Smart reach outs to VCs to start the fundraise, playing on VC psychology
  • Use a trigger event as a catalyst for the fundraising start (in particular if you have not hit your milestones)